Custom boxes have become the default choice for brands, and there is a good reason for this. The level of versatility, affordability, and protection these boxes provide is far ahead of those of their competitors. However, every industry is using custom boxes, like the cosmetics, food, and medicine industries. Market shelves are stacked with items packed in custom boxes, and it is difficult for new brands to break into the market. This is where display boxes help new brands, as they take the product straight to the front counter.
Display boxes work wonders, especially for cosmetic items. The cosmetic industry thrives on custom packaging with a premium feel. The competition is hard, and some brands go unnoticed in an ocean of cosmetics packed in vibrant boxes. This is where display boxes help small products like lip balms jump ahead of the competition. This guide will detail the benefits of using lip balm display boxes and tips to consider when designing them.
Benefits of Lip Balm Display Packaging
The custom display box has benefits that are inherent to the design. This is true for the lip balm display boxes as well, but there are some benefits to these display cases that are specific to the lip balm. Here are some benefits of lip balm display packaging that will convince brands to use it:
1- Versatility
Custom boxes are nothing if not versatile, and the same is true for display packaging. There is no hard rule for what shape and size a display box has to be, as it can be made in any shape and size to cater to even the most irregularly shaped items.
Lip balm brands can benefit greatly from this level of versatility. They can make a unique design for the display box that instantly attracts buyers’ attention. But this is not the extent of its versatility, as the outer print of the display case is also customizable as per the brand’s desire. Experiment with color schemes that best represent the product and blend them with the brand logo to create a consistent box design that attracts buyers.
Brands can even add custom inserts inside the boxes to improve the overall presentation of the display box.
2- Boosts Visibility
Presentation makes all the difference, and custom display boxes are made with that in mind. They take the product from the retail shelf straight to the front counter, increasing the visibility of the product and the chances of it selling. That is not all; lip balm display cases are strategically placed close to the cash counter when the customer is checking out and is about to pay. During this stage of shopping, buyers often pick up small items from the front counter, and that is because the display case allows brands to boost their visibility. In short, display cases can trick the customer into buying items that would otherwise be ignored on the retail shelf.
3- Durable and Better Protection
A box packaging must be sturdy enough to easily hold the item stored and not collapse or break under its weight. Custom display boxes are made with durable material that gives them the strength to hold their shape and not crumple under their weight, even though they hold more items than other boxes. Also, this sturdiness allows display boxes to protect the items from moisture or dust.
4- Affordability
Brands constantly brainstorm to find new ways and tech to reduce costs. It is one of the main driving forces behind their every decision. All of this is to maintain a competitive retail price for their product. Custom display boxes are cheap compared to traditional boxes, and using them doesn’t drastically increase costs.
This affordability is due to multiple reasons. First, they use less material to make, which not only reduces the cost of production but also generates less waste. Second, buying these custom boxes in bulk also leads to lower costs. Buying custom lip balm display cases wholesale reduces the cost of making individual boxes for the manufacturer, and they can sell these boxes to brands at a low price.
Furthermore, custom display boxes are easily restocked and don’t need to be discarded when the items run out. This means the brands don’t have to frequently order display boxes from manufacturers, which in the long run reduces costs.
5- Environment-Friendly
People all over the world are aware of the impact of unsustainable production. They have started asking questions like, Is the brand making sustainable products or not? This has led to a change in buyer habits, as they prefer to buy brands that make products from sustainable materials. By using recycled materials for their custom display boxes, brands can help heal the planet. Also, using the customizable nature of these boxes, brands can proudly display their oath to environmental safety by printing it on the box. It can help brands improve their brand image and also make a profit.
Design Tips for Display Boxes
With the benefits of custom display cases out of the way, let’s take a look at some of the design tips that help brands design a unique and appealing custom box.
- Know the target audience: When designing a custom display box, keep the target audience in mind. Brands are making it to appeal to them, so it makes sense they would take their feedback. Take a survey, gather information on the target audience, and design the box accordingly.
- Understand the brand: The custom box isn’t just for attracting buyers or the target audience; it also represents the brand itself. When designing the display box, keep the brand identity in mind. Survey the target audience and understand what they think about the brand. Gather the information and design the box to enhance or change the buyer’s perception.
- Select the right colors: The color scheme of the box plays an important role. Ensure that the colors and fonts used align with the brand’s identity.
- Don’t forget the logo: The brand logo is the identity of the product; don’t forget to use it. Blend it with the color scheme and the font in a coherent way. It’ll make the overall look of the box recognizable to the buyer.
- Avoid clutter: When blending all the elements, keep it simple and avoid clutter. Let the branding elements shine and speak for themselves.
- Iterate the design: Designing the custom box is an iterative process. Brands won’t get it right the first time. Take a survey about the design to understand which elements are appealing and which need altering. This will refine the overall design of the box.
The Wrap Up
The benefits of using custom lip balm display boxes are endless. These boxes can have any shape, size, and design and can be altered depending on the brand’s wishes. Also, they make the product more noticeable in a crowded retail market, are cheap to make, and can help the planet. CPP Boxes offers all of these benefits with their custom packaging solutions at an affordable price. Visit our website to get a quote for your ideal display case.
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